Are you writing as a professional?............................Or????Are you writing as an amateur?....writing for the sake of writing! Merely creating vast amounts of inconsequential content that does nothing to increase business prospects, improve the world, or even move an audience to take action. Anyone can throw words together and make complete sentences (case in point: most of the blogosphere), but are you actually having impact through your writing?
In order to achieve actual impact through your writing, you must learn to write for transformation. This is always the main goal of great writing. In everything they write, great writers strive to help their audience see through new eyes, act with new or fresh ideas, change the way they interact with the world. So how can this change your presentations? By being more than merely informative, instead becoming compelling and persuasive. There are three simple steps to
transformational writing: 1) choosing a specific audience, 2) choosing the correct venue, and 3) choosing the right type of transformation.
1.
Specific AudienceIt’s absolutely crucial that you understand the specific audience by changing your perspective to mirror that of the audience you are desiring to reach. The first order of business is identify your target audience. Age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, and interests are always keys to be researched to accurately establish the audience that will be most receptive to the subject matter you have chosen to write about. Knowing who you are talking to allows you to prepare a content rich message specifically targeting the need(s) that all ready exists in their life by offering them a resolution........solving their problem!
2.
The Right VenueVenue....the medium used to convey your message. Magazines, newspapers, journals, books, radio and TV ads, blogs, and websites, to new a few, are all great venues, however choosing which one to use is almost always determined by your audience. A lengthy article on monetary policy intended for economists would not be best served in the latest edition of Better Homes and Gardens, anymore than expecting people surfing a traffic exchange are going to read the long blocks of meaningful text that appear on their computer screens. We are much more likely to spend time reading a message being presented in a venue more palatable to our own personal taste. Writing for transformation simply requires utilizing the best venue for presenting the subject matter to our audience.
3.
The Right TransformationBasic transformations are expressed in three ways: know, feel, and do.
A know transformation simply gives new information, or presents old information in a new way. The purpose here is to change one's perspective by teaching them things they didn’t know before, which changes their life and perspective.
A feel transformation seeks to stimulate a strong emotion response designed to get an audience to take very specific, immediate, and tangible action. If you don't have this particular widget, your life will not "keep up with the Jones!"
A do transformation relies a setting specific time boundaries, by presenting information that requires action be taken before the designated time runs out. Basically, creating an urgency of completion or a loss of opportunity. A do transformation, though very similar to a feel transformation, differs because it is not associated with a strong emotional response.
Here is what separates amateurs from great writers.....Amateurs will look at these ways and immediately attempt to incorporate all three. Great writers focusing only on executing one way successfully, know that in achieving that goal, the other ways are also greatly effected!
If your message is to actually have impact, you must write for transformation. Learn about who you’re writing to, then use the right venue to successfully reach them, by choosing the right transformation and executing it well. After all, transformational writing is the only writing worth reading.
Psst!...Have you Heard the Buzz? 
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